“The compelling why,” as mentioned in the video above, is not the same as your “why”—your true reason for being. It may be your reason for getting up in the morning, but even that standard falls short of being a true purpose. A compelling why is really just an important mission that captures our heart and spurs us on with unfolding energy, vigor, and determination. But missions have beginnings and endings. Upon completion of the mission, does it mean our reason for being ends too? Of course not!
Getting on the bandwagon for a good cause is worthy. But what if there’s more to life than a compelling why? In today’s On-Purpose Minute, consider the importance of knowing your simple why and the profound manner in which it can inform your life, keep you from costly distractions or dangerous detours, and help you make much better decisions across the board.
Your why can be thought of as the pilot flame. A meaningful cause or a “compelling why” brings added fuel and focus to a fire already burning within you.
Asking why is a question about purpose.
Purpose answers the big question, Why do I exist? When you know the answer to this question, everything else in life has context and meaning. This is a powerful and healthier place to be in your life and decision-making.
At On-Purpose Partners, we help clients know their purpose as expressed in a 2-word purpose statement. From decades of experience, we know that when this core “why?” question is answered short and sweet, then life and business improve—period.
A “compelling why” is often batted about by motivational speakers, sales trainers, and leaders to engage people in their cause or vision of the future. Getting swept up in the moment or the movement regardless of whether it is a charitable cause, a sports team, or a political candidate is exciting and worthwhile. Most of us are drawn to a compelling cause and jump on board because it is a good fit or it aligns with our purpose.
Examples of a “compelling why”—really a meaningful mission—are below:
- A single mom working two jobs to provide a college education for her children
- Mothers who from their loss of a loved one start MADD (Mothers Against Drunk Driving) to educate and advocate against drunk driving and drivers
- Volunteers who work to stop human trafficking, hunger, oppression, or other social needs
- People knocking on doors in a political campaign to get a favorite candidate elected
- A person volunteering time for a not-for-profit organization or house of worship
- And the list goes on …
Worthy causes touch each person’s soul differently. Have you ever considered why one cause is meaningful and engaging to you … while others are not, yet someone else is on fire and passionate about their cause? Personal experience and preference certainly play into the attraction, but there’s more below the surface—that’s your purpose at work.
Meaningful work (paid or unpaid) nourishes the soul because it is serving. Look across the many activities where you are involved and then look at your 2-word purpose. Connect the two and you’ll have a better understanding and appreciation for why you are involved and how you can best contribute to the mission.